mind mongrels

Rap star 50 Cent proves Twitter is now ESSENTIAL to your business - Graham Jones - Internet Psychologist

The rap star, 50 Cent, is a lot richer this week, thanks to Twitter. Indeed, he is almost $10m better off just because he sent out a single Tweet. All he did was say that a company in which he has a substantial share investment was worth buying stock in. Over 9m shares were traded in the firm within the next 24 hours. One Tweet, one massive rise in the value of a business from 4 cents a share to a closing price of 39 cents a share. Not bad for less than 140 characters.

Stages of acceptance in usability testing

The Stages Of Playtesting Acceptance

"When you first encounter using outside playtesters, you go through these stages," Faliszek explained. "They're stages of denial. The first time you go, you see the guy not looking at what you want him to look at, and he's not going to the right place. You're like, 'You're an idiot. We got idiots for playtesters. Who is this, somebody's friend? Let's get somebody who knows how to play games.'"

"Then the second group comes through," he continued, "and you're still saying, 'Alright. Alright. You're stupid. What the hell? Who are these people?' Then by the third or fourth time, all of a sudden you're realizing, 'I'm an idiot. This is pretty obvious this doesn't work. It's not their fault, it's our fault.'"

Filed under  //   ux  

Microsoft helps again

finally, a microsoft error message everyone can understand!

 

Ms_useful

Ten Things You Need (But Don't Want) To Know About the BP Oil Spill

5. Clean-up prospects are dismal

The media makes a lot of noise about all the different methods BP is using to clean up the oil spill. Massive steel containment domes were popular a few weeks ago. Now everyone is touting the "top kill" method, which involves injecting heavy drilling fluids into the damaged well. 

But here's the reality. Even if BP eventually finds a method that works, experts say the best cleanup scenario is to recover 20 percent of the spilled oil. And let's be realistic: only 8 percent of the crude oil deposited in the ocean and coastlines off Alaska was recovered in the Exxon-Valdez cleanup.

Millions of gallons of oil will remain in the ocean, ravaging the underwater ecosystem, and 100 miles of Louisiana coastline will never be the same.

(emphasis mine)

Filed under  //   eco  
Posted June 7, 2010